MEET THE TEAM:
Ulrika Larsson
Co-founder, Director of Operations, Photographer
The TEAM
“
“We grow blind to what’s on our own doorstep - we so often fail to see the gold right in front of us. Öresund is this entire region’s lungs. If Öresund can’t breathe - what does that mean for us”
— Ulrika Larsson
“In December 1987, a marine biologist from Lund University visited our school and showed a film about an Öresund on the brink of collapse. That day, everyone in my class created drawings with our learnings. I drew sad jellyfish, coughing fish, and a disappointed starfish - and got my very first piece published in the newspaper Sydsvenskan.”

That early encounter - and the uncomfortable truth about Öresund’s condition - never left Ulrika, who puts it like this: "Back then, the mindset was simple: Out of sight, out of mind. Öresund felt like a big unknown to most of us."

Ulrika left Skåne in the late ’90s but continued to follow Öresund from afar while educating herself in nature tourism and ecotourism and building a career guiding people through wild places. Early on, she came to understand that her path would always lead toward experiences rooted in deep care for people, animals, and nature alike.

During the pandemic, Ulrika returned to Skåne and saw Öresund with fresh eyes: “We grow blind to what’s on our own doorstep - we so often fail to see the gold right in front of us.”

Those fresh eyes saw something remarkable: lobsters, harbour porpoises, eelgrass meadows, and a WWII wreck lying just 300 meters from shore. An ecosystem quietly recovering ... if only people knew to look.

“Öresund is this entire region’s lungs. If Öresund can’t breathe - what does that mean for us?”

Ulrika is co-owner of LWimages, a production company she runs with her husband, Lukasz. Their joint work spans science, conservation, and adventure, with clients including National Geographic, The North Face, Science, and ESA - the European Space Agency.

In 2024, she was a finalist in the prestigious 'Ocean Photographer of the Year Award' in the category Human Connection: People & Planet Ocean.
https://www.lwimages.com/news-opy-2024-finalist-ulrika...

Ulrika is co-founder and Director of Operations at Öresund Patrol. Her ability to navigate both open water and the bigger picture is a huge inspiration to our team, and we are proud to have her on board.
  • FUN FACT
    Ulrika also works part-time as a firefighter
    FUN FACT
  • FAVOURITE PLACE
    (in/around Öresund)
    Kullaberg
    PLACE
  • FAVOURITE ANIMAL
    Tumlare - marsvin - harbour porpoise (Phocoena phocoena)
    ANIMAL